A2P Monetization

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A2P Monetization

When it comes to A2P (Application-to-Person) monetization for Mobile Network Operators, there are several values that can be achieved from implementing effective A2P monetization strategies. Here are some key values that A2P monetization can bring to MNOs:

  • Revenue Generation: A2P messaging presents an opportunity for MNOs to increase their international A2P revenues.
  • Increased SMS Volume: As a result of network security and blockage of grey routes A2P volume will increase on direct routes, leading to increased network utilization and revenue.
  • Fraud Prevention and Enhancing Customer Engagement: : A2P monetization can enable MNOs to implement robust fraud prevention and security measures. By closely monitoring A2P traffic, MNOs can detect and prevent unauthorized or spam messages, ensuring a secure messaging environment for businesses and end-users.

Steps:

  • EDCH SMS firewall solution – E-Guard - is an industry recognized Tier 1 product that defends a mobile network from all SMS-based messaging attacks and provides full protection and control over all messaging on the network.
  • Blocking all grey routes on SS7 and SMPP .
  • Prevention of Spoofing, spamming and fraud traffic.
  • Signing agreements with partners who would like to terminate international A2P traffic via direct routes.

Messaging Solutions Offered By EDCH

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